We carry forward a long tradition as part of the family-owned legacy founded by Bert Lewis in 1964. From the beginning, our vision has been to connect riders with the right products through knowledgeable, professional retail partners who understand the value of a great cycling experience.
While the industry has evolved, our commitment remains the same: bringing best-in-class products and industry-leading support to our dealer partners across Canada.
Headquartered in Port Coquitlam, BC, proudly Canadian and family-owned, Live to Play Sports provides coast-to-coast distribution across Canada.
Strategically anchored by distribution hubs in both Port Coquitlam, BC, and Toronto, ON, we ensure rapid, nationwide delivery—all while leveraging our deep roots to power Norco’s global reach across the USA, Australia, and Taiwan