One of the most influential riders to ever fly down a hill is stepping into the Norco world. Continue reading →

January 10, 2024

Live to Play Sports, Canada's largest distributor of bikes, parts & accessories, has announced that Maxxis Tires ... Continue reading →

August 23, 2022

LTP Sports is proud to announce a new drivetrain manufacturer to add to our quiver! MicroSHIFT, known for their lightweight yet remarkably robust drivetrains is sure to be a slam dunk for shops with customers looking for low-maintenance drivetrains for.....

December 03, 2021

SRAM is releasing a new 10-52T Expanded Range cassette; two more low-end teeth than previous Eagle drivetrains. After SRAM reinvented the mountain bike drivetrain market with their current Eagle offerings, competitors were quick to try and snag back market share.....

June 11, 2020

Sram has unveiled two new platforms in their arsenal – RED AXS and Eagle AXS – both fully-integrated, wireless, and incredibly simple to use. Road: SRAM RED AXS™ SRAM RED AXS is a road group based on SRAM’s successful E-tap system......

February 06, 2019

Live to Play Sports is proud to welcome Jakob Hartman from Kamloops, BC to our grassroots team! Jakob has been chucking himself off the sides of mountains on two wheels for the majority of his life. Born in Slovenia, Jakob’s.....

November 16, 2018