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LTP Sports Reveals New Distribution Agreement with Maxxis Tires

Another winning addition to the LTP family of brands! 🏆

Port Coquitlam, BC., August 23rd, 2022: Live to Play Sports, Canada’s largest distributor of bicycles, parts, and accessories, is pleased to announce that it is expanding its’ portfolio of premium brands with the addition of Maxxis Tires.

Paul Nash, Distributed Brands Manager, has this to say about the brand addition: “Maxxis is such a natural fit for LTP – our Norco bikes are already rolling on them, and our athletes are winning on them – so we are absolutely thrilled to take our partnership with the brand to the next level.”

Maxxis tires will be available for pre-order starting August 24th, 2022, in preparation for the 2023 season. To find your local LTP Sports dealer, click here.

For more than 50 years, Maxxis has been committed to making bike tires riders can trust for reliability and performance. While other industry giants’ beginnings are largely rooted in motorsport, Maxxis got its’ start making bicycle tires. Dedication to the bike industry from the very beginning consequently allowed Maxxis to grow steadily into what it is today; the largest bicycle tire manufacturer in the world.

Maxxis’ extensive range of products cover all conditions, terrains, and disciplines. They’ve also gained a reputation for having some of the best rubber compounds and tire casings in the industry. All things considered, it comes as no surprise that a majority of bikes you see these days are rolling on Maxxis tires. According to Pinkbike’s 2022 Opening Day Survey at the Whistler Bike Park, Maxxis’ popularity has seen steady growth over the last four years — and shows no sign of slowing down any time soon:

Percentage of Riders with Maxxis Tires – Pinkbike’s Opening Day Survey (2019-2022)

  • 2019: 61.5%
  • 2020: 69%
  • 2021: 70%
  • 2022: 76%

As shown above, since 2019, Maxxis has dominated the tire segment. They’ve continued to gain significant ground into 2022, jumping nearly 15%.

Around the world – from Olympians, national champions, professionals, and all the way through to the average consumer – Maxxis has become the tire of choice thanks to their extensive product research, unique designs and rigorous testing standards that produce tires capable of elevating riders to the next level.

To learn more about Maxxis, click here to visit their website.

Maxxis tires on Norco bike

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