We want you

Live to Play Sports is actively monitoring the progression of the coronavirus, COVID-19, to ensure that we are following updates and procedures from the government and public health. Any offer of employment will be made conditional upon the person providing proof of full COVID-19 vaccination or proof of an applicable exemption under human rights law.

For over 50 years, we have been a leading player in the Canadian and international bicycle market. Starting as a one-man operation in small-town British Columbia, we have always stayed true to our roots, which has helped us grow. We now have three international offices, two distribution centers, and more than 100 dedicated, fantastic staff that contribute to our continued success in the cycling industry.

We work hard, but we ride hard too. At Live to Play Sports, we have bicycle storage, showers, and lockers to encourage riding to, from, and at work. There is almost always someone getting out for a pedal, whether it is road, mountain, dirt jump, or a cruise. If you want to work in a casual environment with a dedicated and passionate culture where people love the outdoors, then we'd love to hear from you.

Live to Play Sports Group Inc is an equal opportunity employer and values diversity. Accommodations are available on request for candidates taking part in all aspects of the selection process. Employment is decided on the basis of qualifications, merit and business need.

Sales Analyst

Location: Port Coquitlam Head Office

Key Responsibilities:

Reporting to the VP of Sales, the Sales Analyst is responsible for the analysis of global sales performance of proprietary brands including Norco in addition to distributed brands. This role navigates the internal data systems and external market data with the goal of providing company sales performance and market share.

  • Collaborate with the sales leadership team to develop short- and long-term strategic plans, including the preparation of annual sales plans.
  • Develop execution strategies and tactics to support strategic plans at the divisional, regional, and international levels.
  • Conduct analysis to manage sales performance against corporate objectives and market developments.
  • Conduct weekly and monthly sales forecast analysis, providing status reports to the sales leadership team.
  • Provide weekly sales updates and work closely with Sales and Marketing on weekly forecasts.
  • Conduct regular analysis on pricing effectiveness and recurring trends; create actionable item lists based on findings
  • Analyze the activities and performance of all sales units.
  • Plan, participate, and support sales analysis meetings.
  • Maximize relationships with key retail and wholesale partners.
  • Provide analysis to ensure ROI for marketing and sales programs.
  • Utilize a collaborative and consensus approach by working with Sales, Supply Chain, Marketing, Operations and Finance to obtain and ensure that current and accurate information is used for demand forecasts.
  • Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results.
  • Provide insight into root causes of forecast error, developing and implementing solutions to drive continuous improvement.
  • Compile Sales Incentive Program management reports.
  • Assess and evaluate market demand and trends to make recommendations to change inventory targets.
  • Summarize and report relevant data to the management team.
  • Compile Cycle Incentive tracking and generate management reports.

Applicant Should Possess:

Outside Sales Rep

Location: Edmonton

Key Responsibilities:

The Outside Sales Rep builds relationships with current dealers and cultivates future dealers within their territory. They are the face of the company and work to drive their business.


  • Grow sales and brand representation within assigned territory to achieve sales targets
  • Manage all aspects of dealer business in terms of sales, sales training, merchandising, POP
  • Establish and maintain effective dealer relationships
  • Seek out and establish new sales opportunities
  • Forecast territory sales to support planning and activities
  • Coordinate and present product knowledge seminars on company products
  • Organize special events with dealers and with internal events team where required
  • Actively manage call schedule to ensure assigned territory is covered in a timely manner
  • Facilitate the credit process including credit limits
  • Respond to requests from sales, credit and merchandising
  • Follow up with warranty and service issues
  • Review pricing on program price sheets, and report any changes
  • Review sales by category for all key partners, and discuss with dealer
  • Follow-up with support of inside sales associate
  • Discuss territory strategy plans with inside sales associate where applicable
  • Reporting such as weekly sales plan, key territory information, preseason sales
  • Participate in sales training
  • Review sample account and sell off samples to maintain reasonable sample account amount
  • Utilize social media to connect with potential dealers

Applicant Should Possess:


  • Sales territory management experience
  • Demonstrated ability to accurately forecast, close sales and achieve sales quotas
  • Outside sales / Cycling retail related experience
  • Post-Secondary education preferred with emphasis on Business
  • Able to travel extensively, up to 50%
  • CRM experience
  • Excellent organizational and time management skills
  • Ability to work in a team environment
  • Effective verbal and written communication skills
  • A solid understanding of cycling product
  • Ability to use sales reporting to identify opportunities
  • As needed, work varying shifts such as evenings, weekends
  • Experience with Microsoft suite
  • Valid driver’s license and passport

Regional Sales Manager

Location: Eastern USA

Key Responsibilities:

The Regional Sales Manager is responsible for the sales team and sales results for Eastern USA. This remote role reports directly to the General Manager, USA. The ideal candidate has exceptional leadership skills and strategic mindset. Their primary goal is to grow revenue and profitability through new and existing business.

This position requires extensive travel within the region to drive sales and achieve sales targets in all brand categories.


  • Lead the regional sales team by inspiring, mentoring and coaching the team to achieve goals
  • Develop and execute the regional sales strategy to achieve the objectives of the company for revenue and market growth
  • Create actionable business and sales strategies by identifying key challenges, business climate changes and long-term goals
  • Build strong relationships with customers in the region
  • Identify and generate business opportunities
  • Assist in opportunity qualification and risk assessment
  • Develop and coordinate sales selling cycle and methodology, using refined metrics to ensure accountability
  • Ability to evaluate market trends and gather competitive information to identify trends that effect current and future growth
  • Manage reporting cycles, forecasts, pipeline and revenue expectations; develop and implement dashboards and metrics for analysis and predictability of the sales business
  • Budget responsibility for region
  • Work closely with departments across the company
  • Accelerate sales in the outdoor/lifestyle channels through balancing the in-store and online selling experience

Applicant Should Possess:

  • 5 years of experience in territory sales management, ideally in a leadership position
  • Cycling or outdoor lifestyle industry experience
  • Brand sales management experience
  • Experience in strategic planning, budgeting and execution
  • Knowledge of contracting, negotiating, and change management
  • Knowledge of structuring sales quota goals and revenue expectations
  • CRM and digital experience
  • Highly proficient in Microsoft Office
  • Professional written and verbal communication and interpersonal skills
  • Ability to motivate teams within tight timeframes and simultaneously manage several projects
  • Willingness to work a flexible schedule as needed
  • Ability to travel extensively

Norco North Shore – Sales Manager

Location: Norco North Shore

Key Responsibilities:

  • Assisting opening and closing of the store
  • Direct sales staff to provide exemplary customer service including greeting and ensuring needs are met
  • Ensure all necessary jobs and tasks are completed such as the opening checklist, restocking merchandise, cleaning
  • Monitor inventory levels on the floor to ensure the POS is accurate
  • Implement spot inventory counts with the help of the General Manager and or Service
  • Manager when discrepancies are found
  • Create and implement new processes which improve the overall efficiency of staff and overall experience of the customer
  • Communicate with the management to ensure new product arriving has a spot on the floor
  • Train staff in the correct method of merchandising new and existing product
  • Ensure all sale items are well labelled and properly displayed and/or merchandised
  • Work with and assist Sales Reps in getting their products properly displayed and merchandised in the correct areas
  • Coordinating staff breaks when needed
  • Ensuring a positive environment for staff and customers to thrive while present in the store
  • Ensuring all sales staff understand and follow the Policies and Procedures
  • Lead the shift, coaching team as needed
  • Be the first point of escalation for resolving customer complaints and concerns
  • Flexibility in supporting other departments including the Service Manager and technicians
  • Have a direct consciousness regarding environmental sustainability and reducing the stores waste footprint.
  • Understand financial budget, targets/plan

Applicant Should Possess:

  • 2-3 years retail experience, ideally in the cycling or outdoor industry
  • Detailed and extensive knowledge of bicycles of all types
  • Experience in leading a shift and sales team
  • Attention to detail and efficient
  • Ability to work under pressure in a fast-paced work environment as well as being able to work as part of a team
  • Strong familiarization with the POS system with the ability to change prices, authorize returns, and run reports when necessary
  • Experience with Lightspeed POS systems
  • Professional appearance and attitude

Warehouse Material Handler

Location: Etobicoke, ON

Key Responsibilities:

  • Unload and accurately receive incoming product; includes inspecting for and reporting damage to management
  • Pick and pack orders according to requirements
  • Ensure accuracy of order fulfillment and transfers (picking, loading, and shipping)
  • Complete production orders accurately and safely in a timely manner
  • Assist with inventory control management and follow strict processes for the handling of all incoming and outgoing shipments
  • Operating a hi-reach order picker forklift
  • Assist in the warehouse, general housekeeping, cleaning and general maintenance
  • Performing other tasks as assigned by management

Applicant Should Possess:

  • Basic computer skills required
  • Forklift experience, preference given to certified operators
  • Will train on machine use (counter balance, reach, and order picker lift trucks)
  • Able to work at heights, position requires you to operate a high reach narrow aisle order picker
  • Ability to work independently without constant direct supervision
  • Extended time on feet; walking distances up to 200 feet
  • Manual dexterity and hand to eye coordination for operation of equipment
  • Frequent stooping, bending, walking, carrying, and lifting (up to 50 lbs.)
  • Strong attention-to-detail
  • Punctual and dependable
  • Be able to keep up and excel in a fast pace environment
  • CSA approved steel toe safety footwear required