Careers

We want you

For over 50 years, we have been a leading player in the Canadian and international bicycle market. Starting as a one-man operation in small-town British Columbia, we have always stayed true to our roots, which has helped us grow. We now have three international offices, two distribution centers, and more than 100 dedicated, fantastic staff that contribute to our continued success in the cycling industry.

We work hard, but we ride hard too. At Live to Play Sports, we have bicycle storage, showers, and lockers to encourage riding to, from, and at work. There is almost always someone getting out for a pedal, whether it is road, mountain, dirt jump, or a cruise. If you want to work in a casual environment with a dedicated and passionate culture where people love the outdoors, then we'd love to hear from you.

Live to Play Sports Group Inc is an equal opportunity employer and values diversity. Accommodations are available on request for candidates taking part in all aspects of the selection process. Employment is decided on the basis of qualifications, merit and business need.

Demo & Event Coordinator

Location: California, USA

Key Responsibilities:

The position of Demo & Event Coordinator serves to support a wide range of consumer and dealer events across the assigned region including consumer shows, dealer demos, product training and bike festivals. This role will coordinate, manage and maintain the demo fleet. This role requires a strong knowledge of event coordination and bicycle maintenance. The ideal candidate will reside in Central to Northern California.

  • Plan the seasonal calendar in coordination with the Regional Sales Manager
  • Prepare bicycle demos for assigned regional events and provide event report
  • Responsible for mechanical work such as bike builds prior to season and ongoing mechanical work as needed during peak seasons
  • Manage inventory levels to ensure bikes function properly at all times
  • Event coordination including event logistics, site set up, and bike availability
  • Onsite consumer interaction and support for events
  • Responsible for event vehicles and trailer upkeep such as service work, cleaning, inventory supply accuracy and driving to all assigned events
  • Deliver training program to retailers in the region
  • Support the marketing strategy including providing content and regional insights
  • Understand the social media platform and presence of LTP brands
  • Measure successes and improvements through evaluation reports

Applicant Should Possess:

  • 3 years’ experience in a related position in the outdoor industry (Bike shop experience preferred)
  • Ability to travel up to 75% of the time during prime season (April-August)
  • Post-secondary education or related
  • Bicycle Maintenance Certification (ie. UBI) or strong bike service experience
  • Unrestricted Driver’s license
  • Proficient in social media
  • Passion for cycling and/or outdoor activity
  • Valid Passport and unrestricted travel
  • Able to regularly lift heavy loads, to 50lbs or more, on varied terrain
  • Well organized and an excellent communicator
  • Working knowledge with MS Office
  • First Aid Certification

Outside Sales Rep, Southern Quebec

Location: Southern Quebec (South Shore, Eastern Townships)

Key Responsibilities:

The Outside Sales Rep builds relationships with current dealers and cultivates future dealers within their territory. They are the face of the company and work to drive their business.

Reporting directly to Regional Sales Manager, this position requires extensive travel within the designated region to drive sales and achieve sales targets in all brand categories.

  • Grow sales and brand representation within assigned territory to achieve sales targets
  • Manage all aspects of dealer business in terms of sales, sales training, merchandising, POP
  • Establish and maintain effective dealer relationships
  • Seek out and establish new sales opportunities
  • Forecast territory sales to support planning and activities
  • Coordinate and present product knowledge seminars on company products
  • Organize special events with dealers and with internal events team where required
  • Actively manage call schedule to ensure assigned territory is covered in a timely manner
  • Facilitate the credit process including credit limits
  • Respond to requests from sales, credit and merchandising
  • Follow up with warranty and service issues
  • Review pricing on program price sheets, and report any changes
  • Review sales by category for all key partners, and discuss with dealer
  • Follow-up with support of inside sales associate
  • Discuss territory strategy plans with inside sales associate where applicable
  • Reporting such as weekly sales plan, key territory information, preseason sales
  • Participate in sales training
  • Review sample account and sell off samples to maintain reasonable sample account amount
  • Utilize social media to connect with potential dealers

Applicant Should Possess:

  • Sales territory management experience
  • Demonstrated ability to accurately forecast, close sales and achieve sales quotas
  • Outside sales / Cycling retail related experience
  • Post-Secondary education preferred with emphasis on Business
  • Able to travel extensively
  • Excellent organizational and time management skills
  • Ability to work in a team environment
  • Effective verbal and written communication skills
  • A solid understanding of cycling product
  • Ability to use sales reporting to identify opportunities
  • As needed, work varying shifts such as evenings, weekends
  • Experience with Microsoft suite
  • Valid driver’s license and passport
  • CRM experience

Inside Sales Rep

Location: Toronto Office

Key Responsibilities:

The Inside Sales Associate will administer the day-to-day details related to supporting the LTP dealer base and outside Sales Reps, providing industry renowned customer service. This includes daily communication, reporting, and fulfilling all the needs & requests surrounding customer order management.

  • Service Canadian accounts and address all needs and requests in a professional and positive manner, including daily communication with the sales representatives
  • Support territory sales reps through proactive and regular review of open orders and exception reports. Notify customers accordingly and resolve issues in a timely manner
  • Run daily and weekly reports for accounts to ensure smooth shipping and effective delivery of LTP products and services.
  • Ensure that all orders are shipping within the requested shipping window
  • Provide necessary information to the sales representatives to ensure that all dealer concerns (orders, product inquiries, shipping concerns etc) are resolved in a timely fashion.
  • Work in conjunction with the sales representative(s) to drive business (achieving and exceeding targets) for assigned territories.
  • Communicate with the Sales Rep(s) to ensure orders are submitted and shipped on time to meet all order entry deadlines as outlined.
  • Enter and process return authorization requests for dealers and sales reps
  • Provide special events and technical support where needed.

Applicant Should Possess:

  • 2 years of relevant experience
  • Post Secondary education
  • Strong organizational and problem-solving skills, flexibility
  • Ability to work independently and with a team
  • Familiarity with LTP products or with the cycling industry is a plus
  • Good computer skills with spreadsheets, word processing, and MS Office Suite
  • Ability to maintain excellent attendance and punctuality record
  • Ability to speak and write in French is required

Warranty Tech

Location: Port Coquitlam Head Office

Key Responsibilities:

The LTP Warranty Technician will provide legendary customer service and technical support to Dealers and Sales Reps via the phone and e-mail to ensure product warranties, service and inquiries are answered in a timely, accurate and professional manner.

  • Respond in a timely, professional, and positive manner to all forms of inquiries regarding Live to Play products and services, including but not limited to, product availability inquiries, product information, shipping status, warranty/returns, etc.
  • Perform technical service on a variety of bicycle components, including - but not limited to - suspension forks, rear shocks, hydraulic brakes, seat posts and wheels.
  • Ensure accuracy of orders, returns, service work, and all other related transactions. Notify customers accordingly and resolve issues in a timely manner.
  • Process returns/warranties and complete service per department procedures, using proper codes to categorize reason for return correctly. Proactively communicate persistent quality control issues within the department and to other departments as necessary.
  • Prioritize daily tasks and projects to accomplish job duties on time and with a high level of accuracy.
  • Establish and maintain positive working relationships with coworkers, outside sales reps, and all other contacts with which you interact.
  • Gain in-depth knowledge and understanding of all LTP products and the brand story through participation in on-site and off-site product training events and clinics.
  • Provide special events and technical support where needed.

Applicant Should Possess:

  • 1 year of relevant experience
  • Post Secondary education
  • Strong organizational and problem solving skills, flexibility, and the ability to work independently and with a team
  • Familiarity with LTP products or with the cycling industry is a plus
  • Good computer skills with spreadsheets, word processing, and MS Office Suite
  • Ability to maintain excellent attendance and punctuality record

VP Sales

Location: Port Coquitlam Head Office

Key Responsibilities:

The VP Sales is responsible for sales strategies that create new revenue opportunities, while harvesting and expanding existing business, that lead to sustainable and growing revenue streams. This role reports to the President/CEO and is an integral part of the company’s leadership team. The VP Sales has exceptional strategic skills, ability to execute and report on results, is someone who can impart knowledge and motivate the organization to succeed within the cycling, outdoor lifestyle industry.

  • Lead the development and performance of the global sales strategy to achieve the objectives of the company for revenue and market growth
  • Align with the leadership team on the overall company strategy through decision making, prioritization and tactical execution
  • Accelerate sales in the North American outdoor/lifestyle channels through balancing the in-store and online selling experience
  • Lead the sales division team by inspiring, mentoring and coaching the team to achieve goals
  • Create actionable business and sales strategies for channels by identifying key challenges, business climate changes and long-term goals
  • Identify and generate business opportunities
  • Assist in opportunity qualification and risk assessment
  • Optimize the customer lifecycle and drive reliable, customer success driven growth
  • Develop and coordinate sales selling cycle and methodology, using refined metrics to ensure accountability
  • Manage reporting cycles, forecasts, pipeline and revenue expectations; develop and implement dashboards and metrics for analysis and predictability of the sales business
  • Analyze and evaluate the effectiveness of sales, methods, costs, and results
  • Partner with functional leaders, offering knowledge on market and customer needs
  • Work with Marketing to optimize brand experience across channels
  • Negotiate contracts and provide all follow-up to deliver signed contract
  • Manage sales budgets and oversee the development and management of internal operating budgets.

Applicant Should Possess:

  • Cycling or outdoor lifestyle industry experience
  • Senior level brand sales management experience in North America
  • Ten years of experience in a senior-level sales position
  • Proven B2B/B2C channel and distribution knowledge
  • Experience in strategic planning and execution
  • Knowledge of contracting, negotiating, and change management
  • Knowledge of structuring sales quota goals and revenue expectations
  • CRM and digital experience
  • Highly proficient in Microsoft Office
  • Professional written and verbal communication and interpersonal skills
  • Ability to motivate teams within tight timeframes and simultaneously manage several projects
  • Represent the company at various community and/or business meetings to promote the company
  • Willingness to work a flexible schedule as needed
  • Ability to travel to the USA and internationally

Creative Manager

Location: Port Coquitlam Head Office

Key Responsibilities:

Norco Bicycles is seeking a Creative Manager. Successful candidates will have a history of leading a best in class creative team and be motivated by storytelling and weaving their passion for mountain biking into creative marketing initiatives. You will be responsible for both in-house and contract/agency creative projects that deliver a quality, consistent brand look, feel and experience. Your portfolio should be a mix of imaginative ideas and effective execution, and demonstrate strong project management skills and organization. You should inspire others and challenge your team to think in new ways in pursuit of objectives. With a strong background in events, print, video, and digital, you will translate business goals into results-driven, creative and inspiring deliverables that don’t just talk about bikes, but connect with riders meaningfully and emotionally.

  • Direct and manage the work of the creative team and external agencies and/or freelancers, providing day-to-day project direction and feedback on all creative including merchandising, web, app, campaign, social, sponsorship and partnership requirements from concept to production
  • Art direct and produce brand creative, new and innovative campaigns, photo shoots, video, advertisements to help drive both new and current consumer engagement through engaging and relevant content
  • Lead and coach a team that includes graphic designers, video producers, photographers and copywriters
  • Provide leadership to maintain the integrity of all creative processes and to apply best practices for new processes and enhancements
  • Unifying visual identity and messaging across all internal and external channels and ensures all communications maintain a high level of quality, feature a consistent tone and style, and support/reinforce our brand
  • Manage projects, and overseeing the team workload by leveraging tools such as creative and project briefs, work-back schedules, and marketing calendars
  • Ensure all creative output is pixel perfect and copy-immaculate, every-time
  • Create rules, processes, and guidance for creative project briefs, briefing stakeholders on these rules, ensuring consistency and quality benchmarks are always met in execution
  • Work with internal cross-functional teams to develop a deep understanding of customer and influencer insights and to integrate those insights into compelling visual and verbal communications
  • Support other marketing projects requiring content or design expertise and support
  • Maintain designated content sections of the LTP Intranet (Marketing Resources)

Applicant Should Possess:

  • Graduate of College level Graphic, Fine or Media Arts, Marketing or Communications programs
  • Experience working with and managing a creative team
  • 5+ years of experience in a similar creative role
  • Experienced preparing creative briefs and directing creative agencies, photographers, videographers and graphic designers
  • Experienced with planning and strategic (aligned with business goals and objectives) creative development
  • Strong understanding of the importance of branding and of fostering a voice for a product or service.
  • Advanced knowledge of aesthetic, typography, colour and form
  • Excellent working knowledge of photography, photo editing programs and graphic design
  • Understands how copy drives response rates and producing highly responsive messaging with compelling calls-to-action.
  • Superior knowledge of MS Office and Adobe Creative Suite: Photoshop, Illustrator, InDesign, PowerPoint

Sales Associate

Location: Norco North Shore

Key Responsibilities:

The role of the Sales Associate is to provide customer service on the sales floor of an established bicycle shop. Comprehensive bicycle training is provided along with huge online knowledge resources.

  • Provide exemplary customer service including greeting and ensuring needs are met
  • Engage in conversation with customers; listen to and qualify their needs in an open, friendly and efficient manner
  • Ensure all necessary jobs and tasks are completed such as the opening checklist, restocking merchandise, cleaning
  • Ensure all sale items are well labelled and properly displayed and/or merchandised
  • Ensure products are properly displayed and merchandised in the correct areas
  • Support other departments including the Service Manager and technicians as needed
  • Have a direct consciousness regarding environmental sustainability and reducing the stores waste footprint.
  • Assisting opening and closing of the store, as required

Applicant Should Possess:

  • 1 year retail experience, ideally in the cycling or outdoor industry preferred
  • Detailed and extensive knowledge of bicycles of all types
  • Attention to detail and efficient
  • Ability to work under pressure in a fast-paced work environment as well as being able to work as part of a team
  • Experience with POS systems

Warehouse Worker

Location: Port Coquitlam Head Office

Key Responsibilities:

Since 1964, Live to Play Sports Inc. has been Canada’s leading distributor of premium bicycles, parts and accessories, selling over 80 world-class cycling brands. Live to Play Sports also owns and operates several proprietary brands, including Norco Bicycles and Axiom Cycling Gear. Norco Bicycles is a high-performance brand of choice for cyclists around the world. Our head office and Canadian Distribution Centre is in Port Coquitlam, British Columbia.

We currently have permanent Full-time Warehouse positions in our Port Coquitlam Distribution Centre.

  • Unload and accurately receive incoming product; includes inspecting for and reporting damage to management
  • Pick and pack orders according to requirements
  • Ensure accuracy of order fulfillment and transfers (picking, loading, and shipping)
  • Complete production orders accurately and safely in a timely manner
  • Assist with inventory control management and follow strict processes for the handling of all incoming and outgoing shipments
  • Operating a hi-reach order picker forklift
  • Assist in the warehouse, general housekeeping, cleaning and general maintenance
  • Performing other tasks as assigned by management

Applicant Should Possess:

  • A minimum of 1 year related experience in shipping or warehouse environment
  • Forklift experience, preference given to certified operators
  • Able to work at heights, position requires you to operate a high reach narrow aisle order picker. Full training provided
  • Ability to work independently without constant direct supervision
  • Extended time on feet; walking distances up to 200 feet
  • Manual dexterity and hand to eye coordination for operation of equipment
  • Frequent stooping, bending, walking, carrying, and lifting (up to 50 lbs)
  • Strong attention-to-detail
  • Punctual and dependable
  • Able to keep up and excel in a fast pace environment
  • CSA approved steel toe safety footwear required


Only those candidates being considered will be contacted.

Job Type: Full-time

Salary: $18.00 /hour