Endura - Renegade Progress

Being a Scottish based brand, self-publicity doesn't necessarily come naturally us. Historically, we've focussed our marketing heavily on authentic, no-nonsense substance and powerful product reviews of hero products. Over the last decade we've grown to become a global player driven by strength of product rather than marketing spin, successfully launching a host of novel and often unorthodox lines, many of which have gone on to earn iconic status. We've forged impressive partnerships with athletes including Movistar Team, Danny MacAskill, Cervelo-Bigla Pro Cycling Team, a host of the world's best long distance triathletes and no-one embodies ‘Renegade Progress more succinctly than recently signed brand ambassador Graeme Obree, who will be heavily involved in disruptive creative projects. Collaboration with leading specialists including Simon Smart of Drag2Zero in aerodynamics and gebioMized in bike fitting and pressure mapping is testament to the industry acknowledgement of our progressive approach to technology. #renegadeprogress