Careers

We want you

Live to Play Sports is actively monitoring the progression of the coronavirus, COVID-19, to ensure that we are following updates and procedures from the government and public health. Any offer of employment will be made conditional upon the person providing proof of full COVID-19 vaccination or proof of an applicable exemption under human rights law.

For over 50 years, we have been a leading player in the Canadian and international bicycle market. Starting as a one-man operation in small-town British Columbia, we have always stayed true to our roots, which has helped us grow. We now have three international offices, two distribution centers, and more than 100 dedicated, fantastic staff that contribute to our continued success in the cycling industry.

We work hard, but we ride hard too. At Live to Play Sports, we have bicycle storage, showers, and lockers to encourage riding to, from, and at work. There is almost always someone getting out for a pedal, whether it is road, mountain, dirt jump, or a cruise. If you want to work in a casual environment with a dedicated and passionate culture where people love the outdoors, then we'd love to hear from you.

Live to Play Sports Group Inc is an equal opportunity employer and values diversity. Accommodations are available on request for candidates taking part in all aspects of the selection process. Employment is decided on the basis of qualifications, merit and business need.

BICYCLE MECHANIC – NORCO NORTH SHORE

Location: Norco North Shore, North Vancouver

Key Responsibilities:

Norco North Shore is seeking an experienced and customer-focused part-time Bicycle Mechanic to join our team. You’ll be responsible for conducting repairs, building bikes, and acting as a contact point with customers. You will have the opportunity to develop in depth technical skills related to E-bike, suspension, and wheel repair/service. If you’re a hands-on problem solver who loves bikes and customer service, we want to hear from you! Apply today and join our crew.

We welcome applications from individuals of all backgrounds and identities. We believe in fostering a diverse and inclusive workplace where everyone’s unique perspectives and talents contribute to our success. We encourage candidates from underrepresented groups to apply as we strive to build a team that reflects the diversity of the communities we serve. Your voice matters here, and we are committed to creating an environment where everyone feels valued, respected, and empowered to thrive.

ROLE AND RESPONSIBILITIES

Bicycle Repairs & Maintenance

  • Perform bike builds, repairs, diagnostics, and general maintenance on customer and stock bikes.
  • Build and inspect new bikes for in-store and online orders.
  • Perform E-Bike diagnostics and updates using brand specific software.


Customer Interaction:

  • Clearly explain repairs and service recommendations.
  • Input work details and notes into our POS system (Lightspeed).
  • Work in conjunction with the service manager and service writer to explain repairs and service recommendations to customers.

Applicant Should Possess:

  • Experience in bicycle repair and maintenance (shop experience preferred).
  • A team player that can integrate with our existing service team.
  • Experience using POS Lightspeed and industry B2B sites.
  • Strong attention to detail and quality assurance.
  • Ability to explain technical information clearly and concisely.
  • Weekend availability is required.
  • A passion for bikes and helping people get the most out of their ride.


WHY JOIN US?

  • Fun, fast-paced work environment with a great team.
  • Opportunities for skill development.
  • Competitive pay and industry discounts.
  • Opportunity for growth into our corporate office offering a variety of career pathways.

The Salary range for this position is $21-$24/hour The successful candidate will be offered a salary that aligns with their level of experience and the position’s requirements.

Field Support Representative

Location: Southwest USA

Key Responsibilities:

We are looking for a high performing Field Support Representative to join our team and ensure Norco’s retailers in the southwestern USA have best-in-industry support. In this role, you will be the go-to person for all day-to-day operations in your territory, from driving sales to creating reports and providing top-notch service to ensure all customer needs are met. If you're a people person who loves keeping things organized, this is the job for you!

We welcome applications from individuals of all backgrounds and identities. We believe in fostering a diverse and inclusive workplace where everyone’s unique perspectives and talents contribute to our success. We encourage candidates from underrepresented groups to apply as we strive to build a team that reflects the diversity of the communities we serve. Your voice matters here, and we are committed to creating an environment where everyone feels valued, respected, and empowered to thrive.

Reporting directly to the Brand Manager for USA, this position requires some travel within designated region to drive sales and develop territory. This role will operate in UT/CO/AZ/NM/TX.

Role and Responsibilities

  • Grow sales and brand representation within territory to achieve sales targets
  • Provide customer service and support to dealers, addressing needs and requests in a professional, positive and timely manner
  • Build and maintain relationships with existing and potential customers
  • Provide in-person and virtual product training and sales presentations to existing and potential customers
  • Communicate with Outside Reps and Sales Management on a regular cadence to provide updates and work collaboratively to drive business in your territory
  • Proactively review order and allocation reporting to ensure smooth shipping and effective delivery to retailers
  • Work with Outside Sales and Sales Management on forecasting and territory strategy
  • Organize special events with dealers and internal events team where required, including demo bike preparation and maintenance
  • Actively balance virtual and in-person call schedule to ensure assigned territory is covered in a timely manner
  • Facilitate the credit process including managing orders within credit limits
  • Enter and process return authorization requests, including any necessary follow-up
  • Manage samples effectively on an annual cadence to align with key product launches and events
  • Utilize social media to connect with potential dealers

Applicant Should Possess:

  • Demonstrated ability to close sales and achieve sales quotas
  • 3 years of relevant experience within the outdoor industry (preferably in cycling)
  • Post-Secondary education
  • Ability to travel up to 25%, with periods up to 50% during peak season (April to August)
  • Excellent organizational and time management skills
  • Ability to be flexible and work in a team environment
  • Effective verbal and written communication skills
  • A solid understanding of cycling products and passion for cycling
  • Good computer skills with spreadsheets, word processing, and MS Office Suite
  • Ability to work varying shifts such as evenings, weekends as needed
  • Valid driver’s license and passport

The Salary range for this position is $55,000-$75,000 USD per year. The successful candidate will be offered a salary that aligns with their level of experience and the position’s requirements.

SUPPLIER DEVELOPMENT ENGINEER

Location: Asia

Key Responsibilities:

The Supplier Development Engineer is crucial in guiding product development from concept to production, working closely with the design team to ensure manufacturability and quality. This role involves overseeing prototyping, cost reduction, and process improvements while maintaining rigorous standards in manufacturing and quality assurance. Key responsibilities include managing product data, coordinating with suppliers, and implementing advanced technologies to enhance product performance. Embracing the organizational values of High Performance, Embracing Progress, and Team First, the [Job Title] will drive innovation, ensure cross-functional collaboration, and support continuous improvement throughout the product lifecycle.

We welcome applications from individuals of all backgrounds and identities. We believe in fostering a diverse and inclusive workplace where everyone's unique perspectives and talents contribute to our success. We encourage candidates from underrepresented groups to apply as we strive to build a team that reflects the diversity of the communities we serve. Your voice matters here, and we are committed to creating an environment where everyone feels valued, respected, and empowered to thrive.

ROLE AND RESPONSIBILITIES

PRODUCT DEVELOPMENT

  • Collaborate closely with the design team to translate design concepts into manufacturable and high-quality products.
  • Oversee the entire product development lifecycle, development, prototyping, validation, and production, including cost reduction and quality improvement efforts.
  • Design (3D and 2D) components that meet project requirements while being manufacturable.


MANUFACTURING/QUALITY

  • Ensure parts and frames received from suppliers meet specification.
  • Organize testing and corresponding samples to ensure all products meet testing requirements.
  • Work closely with manufacturing partners to review processes, collaborate with them on process improvement and value enhancement opportunities
  • Research advanced technology and processes to support new project requirements for both design and manufacturing purposes.
  • Drive supplier advanced product quality planning (APQP) to meet quality and timing expectations for production part approval (PPAP)
  • Perform root cause analysis and work with engineering and quality teams to implement robust solutions.


DATA MANAGEMENT

  • Manage Product information: Drawings, approvals, test results, development project specification and descriptions.
  • Maintain Development Project status & timeline in PLM systems
  • Send Weekly Report(s) Every Monday on project status


SUPPLY CHAIN

  • Helping to discover new sourcing options & new technologies and introduce them to the team for future business consideration
  • Support supplier evaluations and audits as needed
  • Provide supplier feedback continuous ensuring cross functional alignment on sourcing strategies


TRAVEL

  • Up to 60% international and domestic travel

Applicant Should Possess:

  • Bachelor’s degree in engineering or a related field.
  • 3+ years of experience in engineering and product development roles
  • Strong background in materials science, or related disciplines
  • Proficiency in CAD software, simulation tools, and other engineering software used in product development.
  • Project management skills, including the ability to create project plans and track progress effectively.
  • Problem-solving abilities, with a track record of driving innovative solutions and resolving complex engineering challenges.
  • Strong communication and interpersonal skills, enabling effective collaboration and communication across various teams and stakeholders.
  • Detail-oriented mindset with a focus on quality, ensuring that products meet or exceed industry standards.
  • Passion for bicycles and the cycling industry


UNDER THE RAD FRAMEWORK, THIS ROLE WILL BE

RESPONSIBLE:

  • DFM
  • Production Engineering Drawings
  • Process Flow Diagrams
  • First Article Inspections
  • PFMEA
  • Production Restarts
  • Open Issues List (Engineering)


APPROVE:

  • Preliminary Engineering Drawings before Detailed Design


DELIVER:

  • DFMEA Status
  • PPAP Status
  • Lessons Learns
  • Pilot Run Approval
  • Production Run Approval

Creative Lead

Location: Port Coquitlam - Hybrid

Key Responsibilities:

At Live to Play Sports, we fuel the stoke in everything we create. We push boundaries, thrive on teamwork, and deliver high-performance creativity that drives progression. As Creative Lead, you’ll play a key role in shaping the visual identity of our brand, reporting to and collaborating closely with the Creative Director to bring our design vision and strategy to life. You’ll inspire and guide creative projects that capture the essence of our brand’s vision to engage riders across all touchpoints.

ROLE AND RESPONSIBILITIES

Creative Vision & Execution

  • Collaborate with the Creative Director to develop and execute conceptual themes and style direction for all brand projects.
  • Ensure all creative work reflects our values of teamwork, high performance, and progression.
  • Push creative boundaries to tell authentic, compelling stories that resonate with riders.


Collaboration & Teamwork

  • Work cross-functionally with marketing, product, and retail teams to maintain brand consistency.
  • Lead and inspire freelance designers, ensuring all creative outputs align with our brand vision.
  • Foster an inclusive, high-energy creative environment where new ideas are encouraged and developed.


Brand Alignment & Execution

  • Uphold and evolve Norco’s brand identity across all design and marketing assets.
  • Deliver high-quality, high-impact creative that stands out in the competitive cycling industry.
  • Maintain a pulse on industry trends, ensuring Norco remains at the forefront of innovation.

Applicant Should Possess:

  • Diploma in Graphic Design, Graphic Communications, related program, or equivalent work experience
  • Knowledge and passion for the outdoor/cycling industry
  • 5+ years of creative design experience leading creative projects, photo and video shoots for athletes, lifestyle and studio
  • Experience with art direction and preparing creative briefs.
  • Expert graphic design talent including layout, typography, illustration, photography, animation, and colour.
  • Fluent proficiency of Adobe Creative Suite, Microsoft Office, Asana
  • Top notch communication and interpersonal skills with the ability to motivate others.
  • Highly organized with the ability to effectively scope projects in detail and provide timelines and workback schedules for planning and deadlines.
  • Prefers to work in a hands-on environment that requires imagination, flexibility, a can-do attitude, a sense of fun, and the desire to learn and grow.
  • UI/UX knowledge is a plus.
  • Valid passport and willing to travel up to 30% of the time.
  • Must possess a BC drivers' license and be willing to drive personal vehicle, and company vehicles to marketing related events


Role is hybrid with 3 working days a week in our office in Port Coquitlam, BC and two working days remote.

The Salary range for this position is $61,600 - $84,700 CAD. The successful candidate will be offered a salary that aligns with their level of experience and the position’s requirements.

International Sales Manager

Location: Port Coquitlam - Hybrid, remote

Key Responsibilities:

Are you ready to take the Norco brand to new heights on the global stage? We’re looking for an enthusiastic and high-performing International Sales Manager to spearhead Norco’s operation outside of North America. This exciting role is perfect for a dynamic professional with a passion for sales and a talent for building strong relationships both inside and outside of their organization. As the primary contact for Norco’s international markets, you’ll play a pivotal role in driving growth, enhancing profitability, and achieving revenue goals through both new and existing business opportunities.

At Live to Play Sports, we welcome applications from individuals of all backgrounds and identities. We believe in fostering a diverse and inclusive workplace where everyone's unique perspectives and talents contribute to our success. We encourage candidates from underrepresented groups to apply as we strive to build a team that reflects the diversity of the communities we serve. Your voice matters here, and we are committed to creating an environment where everyone feels valued, respected, and empowered to thrive.

If you have exceptional leadership skills, sharp business acumen, a team-first mindset, and a penchant for challenging the status-quo, we’d love to hear from you! Send your resume and cover letter to employment@livetoplaysports.com, and let’s start the conversation.

ROLE AND RESPONSIBILITIES

Sales & Market Management

  • Establish yearly sales/margin budget by customer/market, by platform.
  • Review market opportunities and onboard new distributors.
  • Establish regular communication with distributors to review new products, inventory levels, market conditions.
  • Manage payments for all shipments from distributors.
  • Collaborate with the supply chain on production order windows.
  • Work with distributors and marketing dept to ensure markets are on brand and all distributors follow NPI guidelines.


Forecasting & Financial Performance

  • Work with demand planning on international forecasting.
  • Accountable for the International financial performance.


Market Research & Product Strategy

  • Conduct market research on business drivers to specify customer requirements for existing or upcoming products.
  • Review and analyze sales results of the brand’s products to determine future product developments and business opportunities for the brand.


Brand Awareness & Communications

  • Communicate brand awareness plans and programs to the senior leadership team.
  • Build and maintain a network of market contacts, industry associates, and other key relationships to stay current with emerging market trends.
  • Identify and forecast market shifts and threats.
  • Assist in the creation of product training plans for distributors.

Applicant Should Possess:

  • Min 3+ years Sales Territory and/or International Sales management experience with proven track record of achieving sales and margin results.
  • Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing efforts.
  • Demonstrated ability to provide clear direction to cross-functional teams.
  • Strong written and verbal communication skills, including expertise in negotiation and interpersonal management, characterized by a high level of tact and diplomacy.
  • Able to build and maintain lasting relationships with corporate departments, key business partners, and customers.
  • Ability to provide feedback and insights to product requirements.
  • Bike technical industry experience
  • Proven B2B/B2C channel and distribution knowledge
  • Experience in strategic planning, budgeting, and execution
  • Knowledge of structuring sales quota goals and revenue expectations
  • CRM and digital experience
  • Highly proficient in Microsoft Office
  • Ability to motivate teams within tight timeframes and simultaneously manage several projects.
  • The ideal candidate should be proficient in multiple languages, such as French and/or German.
  • Ability to travel up to 50% of the time and work a flexible schedule as needed.


The Salary range for this position is $61,600 - $84,800 The successful candidate will be offered a salary that aligns with their level of experience and the position’s requirements.

Norco Brand Manager

Location: Australia

Key Responsibilities:

Starting in October 2025, Norco Bicycles will begin an exciting new chapter in its 60-year history when it takes its operations direct in Australia. To support this venture, we’re looking for a dynamic and experienced Brand Manager to lead the Norco brand as it expands into the Australian market. This role reports to the GM, Australia, and will serve as a key point of contact between the Australian market and Norco’s head office, overseeing Norco Australia’s sales, marketing, and product launch initiatives. As Brand Manager, you will use your bike-industry experience, business acumen, and strategic mindset to grow and enhance the brand’s profile and achieve revenue and profitability goals.

The ideal Brand Manager will be deeply familiar with the Australian cycling scene, someone who is able to bring their knowledge and credibility to Norco as we strengthen our relationships with customers and retailers across the country. If you are an entrepreneurial spirit who thrives in situations where you get to write your own rules, and if you’re as excited as we are to be at the forefront of building something great, we’d love to hear from you!

Norco Bicycles is committed to fostering an inclusive and accessible workplace that supports diversity and equity. We strive to provide reasonable accommodations for individuals with disabilities or other needs, ensuring everyone can thrive in their role. If you require accommodation during the recruitment process or in your role, please notify our recruitment team so we can work with you to make suitable arrangements.

ROLE AND RESPONSIBILITIES

Strategic Planning & Market Analysis

  • Develop a competitive dealer program that aligns with company financial goals.
  • Conduct market research to understand key opportunities in the Australian market.
  • Work with GM, Finance to create financial models, benchmarks, budgets, and data analysis methods tailored to the Australian market.
  • Ensure Norco bikes are priced competitively in the market, monitoring key competitors.


Brand & Product Lifecycle Management

  • Manage the entire lifecycle of the brand within the Australian Market, including strategic initiatives, research, development, and tactical day-to-day activities.
  • Work with Marketing and GM, Australia to develop brand-building programs specific for the Australian market.
  • Lead dealer shows and new bike launches.


Sales, Operations & Demand Management

  • Work with GM, Australia and demand planning on Australian inventory management and forecasting.
  • Collaborate across business units, such as sales, operations, and customer service.
  • Assist in creating product training plans for Australian sales representatives.


Relationship Building & Networking

  • Build and maintain a network of market contacts, industry associates, and other key relationships to stay informed of Australian market trends.
  • Build and maintain strong relationships with Australian cycling media.

Applicant Should Possess:

  • Demonstrated success with brand strategy in the Australian bike market, including product launches and execution of sales and marketing efforts.
  • Proven ability to provide clear direction to cross-functional teams.
  • Excellent negotiation and interpersonal skills, with a high degree of tact and diplomacy.
  • Ability to build and maintain lasting relationships with corporate departments, key business partners, media, and Australian customers.
  • Knowledge of Australian consumer behavior and market dynamics in cycling or outdoor lifestyle industries.
  • Brand sales management experience with a focus on the Australian market.
  • Proven B2B/B2C channel and distribution knowledge in Australia.
  • Experience in strategic planning, budgeting, and execution.
  • Familiarity with structuring sales quota goals and revenue expectations.
  • CRM and digital marketing experience, including tools relevant to the Australian market.
  • Highly proficient in Microsoft Office.
  • Strong project management, prioritization, and time management skills.
  • Willingness to work a flexible schedule, including travel within Australia up to 25% of the time.


The Salary range for this position is $92,000-$127,000 AUD. The successful candidate will be offered a salary that aligns with their level of experience and the position’s requirements.