Serfas bicycle light joins the ranks of Apple, Adidas, and Sony Men’s Journal and Men’s Health say the ultra-light, ultra-bright Serfas Thunderbolt bike light is a must-have “cool thing.” The Thunderbolt joins Apple‘s iPhone 5, Adidas‘s Adipure shoes, and Sony‘s.....

December 13, 2012

Greipel-worthy Ridley Fenix featured in Bicycling’s Gear & Bike Bicycling magazine‘s Matt Allyn says the Ridley Fenix (choice of top pro Andre Greipel) is ideal for your own fast spins on farm roads: “In developing the Fenix, Ridley combined the best traits.....

December 12, 2012

Media buzz surrounds around-the-waist bicycle chain that is is easy to carry VANCOUVER, B.C.— Hiplok, the world’s first bicycle lock you can wear around your waist, arrives in Canadian bike stores February 2013. Live to Play Sports—the new face of.....

December 07, 2012