Belgian Cycling Paradise
With cycling legends en famous classics, the link between cycling and Belgium is obvious. At the Olympics in London, the “Belgium House” is completely dedicated to cycling and the Belgian cycling industry. It is decorated as “Belgian Cycling Paradise”. The Brussels-Capital Region and seven provinces have their touristic assets on display using videos with an interactive trainer-system (the so-called Tacx setup). It includes film clips of The Tour of Flanders and Liege-Bastogne-Liege. Ridley Bikes will also demonstrate their bikes on these Tacx trainers for the duration of the Games.
Riders participating on a Ridley
In the Olympic road race, the Lotto-Belisol teamwas represented by: in the men’s race Jürgen Roelandts (Belgium), André Greipel and Marcel Sieberg (Germany), Lars Bak (Denmark), Mehdi Sohrabi (Iran) and Greg Henderson (New Zealand). In the women’s race Ludivine Henrion (Belgium) and South African trio Ashleigh Moolman, Jo Van de Winkel and Robyn de Groot.
For the Topsport Vlaanderen – Ridley women’s team, Maaike Polspoel participated in the road race. Besides the road race, Lars Bak also finished the TT event.
Jolien D’Hoore will ride a Ridley Arena in the track event.
Katrien Verstuyft has narrowly secured a place at the Olympics. She will start in the Olympic triathlon. She will ride the bike leg on her Ridley Asteria.
In total, 13 riders will represent our brand in this mythical event.