(Français) Vancouver, BC—It is with a heavy heart that we announce the passing of Live to Play Sports’ (formerly Norco Products) retired CEO and past president, Jim Harman on Saturday, January 12, 2013. Jim passed away from complications following a stroke,.....

January 21, 2013

“Craig is one of Canada’s rising stars of cyclocross”—Renner Custom CX Team Keep an eye on Canadian cyclocross rider Craig Richey. The British Columbia-based pro has finished in top positions in UCI events in his first few years as a.....

January 09, 2013

Printable and easy to read, the new DB Coil field tuning guide takes mystery out of custom settings Norco invites Norco Aurum riders to download a Double Barrel (DBcoil) Tuning Field Guide. The Double Barrel rear suspension system is “…the most tuneable shock on.....

December 19, 2012

Hundreds of cyclists dressed as Santa peddle good will The Bicycle Federation of Wisconsin‘s annual Santa Cycle Rampage set a new record this week. According to the Bicycle Blog of Wisconsin, “…between 600 and 700 Santas, elves, reindeer, presents, and.....

December 18, 2012

UCI Asia Tour sees a Québec team jump into the pack HO CHI MING CITY, Vietnam—Étienne Sampson of Québec’s Team Norco Bicycles/Premier Tech followed two attacks and found himself in the break in Stage 1 of the ADC Tour of Vietnam (part of UCI’s Asia.....

Media buzz surrounds around-the-waist bicycle chain that is is easy to carry VANCOUVER, B.C.— Hiplok, the world’s first bicycle lock you can wear around your waist, arrives in Canadian bike stores February 2013. Live to Play Sports—the new face of.....

December 07, 2012