Live to Play Sports is excited to announce a new partnership with 3T. LTP Sports will be distributing the entire range of road, triathlon, and mountain bike components exclusively through our network of specialty bicycle retailer partners across Canada.
Born in Torino, Italy, in 1961, 3T has been a world leader in cycling components for more than five decades. Remembered for their elegant, polished alloy racing bars ridden by Eddy Merckx, today 3T is lauded for premium carbon cockpits, seatposts, and wheels.
Distributed in 47 countries globally, 3T road and mountain technology has been tested and proven by top ranking teams: BMC Racing Team and BMC Mountain Bike Racing Team, Garmin-Sharp, including Giro d’Italia winner Ryder Hesjedal, and 2014 Ironman World Champion Frederik Von Lierde.
“We’re very pleased to bring 3T’s comprehensive line of components and rich racing heritage to the Canadian market,” says Martin Tammik, VP of Aftermarket Division for LTP Sports. “Our commitment to bringing best-in-class brands into Canada makes 3T a natural fit. We look forward to building brand awareness together and providing 3T premium cycling products to cyclists across the country.”
“We’re delighted to have such a great partner to bring 3T components to Canadian cyclists, who are some of the world’s most discerning customers,” said 3T CEO René Wiertz.
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About 3T: 3T is a premium cycling components company located in Bergamo, Italy and Taichung, Taiwan. 3T deploys its mastery of carbon-fiber and aerodynamics technologies to build aerobars and other cockpit components, forks, and wheels. 3T is a strong supporter of cycle sport, with sponsorships in road, triathlon, MTB, and track disciplines.
About Live to Play Sports Group: Live to Play Sports, formerly Norco Products Ltd., is Canada’s largest distributor of premium bicycles, parts and accessories. For nearly 50 years, Live to Play Sports has brought global brands to local bike shops and independent sports dealers. //livetoplaysports.com