Ergon design labs offer affordable saddles and grips to leisure, touring, and fitness cyclists

VANCOUVER, BC – German-designed Phorm saddles and grips are now available to bike riders in Canada. Created from the award-winning, patented designs at Ergon, Phorm promises to bring ergonomic comfort to all cyclists at an affordable price.

“The arrival of Phorm means the average Canadian cyclist can now enjoy the ergonomic comfort you’d expect in more exclusive brands,” says Sean Glass, product manager for the Phorm brand in Canada. “We have leisure, touring, and fitness-specific saddles in women’s and men’s designs and in a variety of styles.”

“And like the saddles, Phorm’s flared grips increase comfort by redistributing body weight. As Phorm says on their Web site, A bike should fit to the rider, not the other way around.”

3 saddle types by Phorm to match riding position and style:

Fitness and commuting. The 300 fitness series is a lighter and sleeker saddle for riders who prefer a forward riding position. Available in regular (S/300, available in May, $33*), wider Max (S/310, $45*), Gel Max (S/310, $55*), and hand-stitched Gel Max (S/330, $67*) designs, in men’s or women’s fit. All 300-series saddles are available now, unless noted. What’s the difference?

Touring and day-tripping. The 400 touring series includes bump-dampening technology for riders who shift their position on the saddle over an entire day of riding. Available in Gel Max (S/400, available in May, $45*), Flex Gel Max (S/410, $67*), and hand-stitched Flex Gel Max (S/430, $77*) designs, in men’s or women’s fit. All 400-series saddles are available now, unless noted. What’s the difference?

Casual and weekend riding. The 500 comfort series brings a plush, comfortable fit to cyclists who prefer a more upright riding position. Available in Gel (S/500, $55*) and Flex Gel (S/510, $67*) designs, in men’s or women’s fit. Available in May 2013. What’s the difference?

What’s the difference between Phorm bike saddles? Regular – Ergonomic padding and a cutaway channel in 3 zones of the saddle distribute your weight and relieve pressure with a soft-to-the-touch finish Gel – Regular saddle (see above) with extra foam and gel padded areas Flex Gel – Gel saddle (see above) with extra dampers under the sit bones to smooth your ride, plus a splash guard under the cutaway channel Max – Regular saddle with a wider sit bone area, plus a splash guard under the cutaway channel Gel Max – Gel saddle with a wider sit bone area, plus a splash guard under the cutaway channel Flex Gel Max – Gel Max saddle with extra dampers under the sit bones to smooth your ride Handstitched Gel Max – Flex Gel Max saddle with a hand-upholstered, leather-like finish

Learn more:

• About Phorm cycling products and technology
• Browse Phorm bike seats
• Browse Phorm bike grips
• Find a Phorm dealer in Canada

* Manufacturer’s suggested retail price, Canadian currency.