Endura Apparel have a long-standing commitment to gender equality, and this stance shines through most prominently in their latest campaign, #alltribesallwoman. With the help of inspiring athletes Rachel Atherton (5x UCI DH Champion), Denise Schindler (Multiple Road/Track World Champion), Lucy Charles (Ironman Champion) and Ashleigh Moolman-Pasio (of Cervélo Bigla Pro Cycling), Endura have produced a short video giving advice to the next generation of female leaders.
Photo: Iri Greco / BrakeThrough Media | brakethroughmedia.com
From Endura:
Not only does 2018 mark 25 years of Endura #AllTribesOneClan, it is also the centenary of women in UK and Germany winning the right to vote. Endura pride themselves on their track record and commitment to gender equality and work with an unrivalled host of world class female athletes across all of cycling’s various tribes: road, MTB, track and triathlon and we’re proud to call them part of the Endura clan. Our inspirational roster includes World, European and National Champions as well as race winners at the very highest levels of our sport.