Wahoo Fitness Announces Official Partnership with KATUSHA ALPECIN
Pro Cycling Team
UCI WorldTour team led by Tour de France Green Jersey Winner Marcel Kittel chooses Wahoo ELEMNT BOLT GPS computers and heart rate monitors for 2018
(Atlanta, GA – December 27, 2017) – Wahoo Fitness, the leader in connected fitness devices has just announced its second UCI WorldTour team partnership for the 2018 race calendar, with the addition of the KATUSHA ALPECIN Pro Cycling Team, led by four-time world time trial champion Tony Martin, Tour of Spain podium finisher Ilnur Zakarin, and Tour Tour de France Green Jersey winner Marcel Kittel. Starting in the 2018 UCI race season, both Martin and Kittel, along with the rest of the KATUSHA ALPECIN squad will be utilizing Wahoo’s bluetooth-enabled TICKR Heart Rate Monitor, along with the ELEMNT BOLT GPS head unit, which was designed using CFD (Computational Fluid Dynamics) testing to be the most aerodynamic cycling computer on the market.
The 2018 season will be the tenth year of racing at the WorldTour level for KATUSHA ALPECIN – a team already with 234 total race wins and 434 podium places in its nine years in the professional peloton. As part of the Wahoo product ecosystem, both the ELEMNT BOLT GPS Computer and the TICKR Heart Rate Monitor will serve as crucial elements of the team’s performance strategy, serving riders with key training metrics while enabling them to easily and efficiently measure race-winning efforts.
In leveraging Wahoo’s leading-edge fitness technologies, the KATUSHA ALPECIN team joins BORA-Hansgrohe led by three-time world champion Peter Sagan and 2017 Tour de France winners Team Sky, both of whom have turned to Wahoo in the pursuit of performance gains to compete and succeed at the World Tour’s highest level.
“We are excited and honored to have Wahoo as part of our family,” said José Azevedo, General Manager of Team KATUSHA ALPECIN. “Wahoo is a young and dynamic company with the best quality bike computers on the market. The ELEMNT BOLT head unit is so easy to configure and to work with. It has a nice design, aerodynamic shape and a superior battery life. Our riders and coaches used it for the first time at our December training camp in Mallorca, and immediately were all very fond of it.”
“From Team Sky and BORA-Hansgrohe to KATUSHA ALPECIN, we’re extremely proud to have some of the fastest guys in the pro peloton training and racing with the Wahoo devices. The gains to be had from utilizing the Wahoo product ecosystem are very real – from our category-leading customization and ease of use, to the BOLT’s wind tunnel-tested aerodynamic savings, and we couldn’t be happier that the WorldTour’s leading teams are taking notice.”
-Chip Hawkins, CEO of Wahoo Fitness.
About Wahoo Fitness
Located in Atlanta, GA., Wahoo Fitness has created a full ecosystem of sensors and devices for the runner, cyclist or general fitness enthusiast. Wahoo Fitness’s award winning line of Bluetooth Smart products include the KICKR and KICKR SNAP indoor bike trainers, the ELEMNT, ELEMNT BOLT, and ELEMNT MINI smart bike computers, the world’s first smartphone connected bike computers, and the TICKR family of chest-based wearables. The TICKR family, composed of the TICKR, TICKR Run and TICKR X, combine heart rate training with advanced motion analytics. Learn more about Wahoo’s full line of products at www.wahoofitness.com.
About KATUSHA ALPECIN
KATUSHA ALPECIN (UCI team code: TKA) is a Swiss road bicycle racing team which competes using Canyon bikes. The team was created in 2008 by Igor Makarov within the framework of the previously established Russian Global Cycling Project, which was intended to help cycling in Russia to move to a qualitatively new level. In 2017 the team took an international direction, still supported by Igor Makarov’s company ARETI International Group, clothing company Katusha Sports and German shampoo manufacturer Alpecin, while bolstering its roster of stars like Ilnur Zakarin and four-time world time trial champion Tony Martin with prolific German sprinter Marcel Kittel.