Serfas is finishing the year strong when it comes to media placement. Our Thunderbolt lights have been selected for Men’s Journal and Men’s Health and their prestigious December holiday gift guide issues, which will be hitting news stands in mid-November. But it’s not just our Thunderbolts that have been making the magazine rounds. Bike Rumor and MTBR and Bicycle Retailer and Industry News have all featured our five new eyewear models for 2013.
Our new multi-tools/CO2 have been featured in Road Bike Action and Mountain Flyer.
And we were also most proud that our Helix road tires played such a prominent role in Road Bike Action’s carbon clincher shootout (November Issue) featuring the likes of Bontrager, ENVE and Mad Fiber. Each of those ultra high-end wheelsets and our Helix tires, according to RBA, were “ridden for months over a slew of road conditions, ranging from pristine tarmac to pothole-stricken nightmare” streets. And, according to the RBA editors, they told us face to face that they held up great, and will most likely make the cut for an upcoming “Best Of” Issue.