Live to Play Sports is the New Face of Norco Products Ltd. 

VANCOUVER, B.C., —Norco Products Ltd. became Live to Play Sports as of October 1, 2012. Live to Play Sports is the new face of Norco’s parts and accessories distribution business, helping to better distinguish that side of the company from the popular Norco Bicycles brand. The rebranding represents an important milestone for the multi-faceted Canadian company, which will be celebrating its 50th anniversary next year.

The company’s new website, livetoplaysports.com, provides a platform from which to more effectively promote and market the complete product range from the almost 100 bicycle, parts, and accessory brands the company offers. The site also bridges the gap between brands, dealers and consumers by offering seamless and integrated service via highly refined brand dealer locators and cutting edge sales and delivery systems.

“Through these changing times, our company remains deeply committed to independent bike dealers,” says Live to Play Sports President John Williams. “Our new website makes it even easier for Canadian cyclists to discover the brands and products they desire and locate them via independent bike dealers in their area.”

In partnership with SmartEtailing, Live to Play Sports will soon be implementing the “Sync” and “Fulfillment” programs, which make the company’s complete warehouse of products available to consumers via participating independent bike dealers.

“Our company begins this next chapter with a new identity and a number of fantastic new tools at our disposal,” notes Williams. “We’re well-positioned to continue building on our success, and we’re all thrilled about the possibilities for the future.”

For more information: visit livetoplaysports.com.