{"id":6901,"date":"2016-01-27T09:00:46","date_gmt":"2016-01-27T17:00:46","guid":{"rendered":"\/\/livetoplaysports.com\/news-press\/?p=6901"},"modified":"2016-02-17T12:31:39","modified_gmt":"2016-02-17T20:31:39","slug":"6901","status":"publish","type":"post","link":"https:\/\/livetoplaysports.com\/news-press\/2016\/01\/6901\/","title":{"rendered":"The Design and Innovation Awards"},"content":{"rendered":"<h4>The Design and Innovation Awards push the envelope on product testing and enhance the cycling industry in the process.<\/h4>\n<p>For 15 days, 40 experts from 10 different countries were brought together in Dolomities, Italy to rigorously analyze current road, mountain and e-bike technology, components and accessories. The judges included international journalists, designers, World Cup racers, biomechanics and marketing specialists. The industry experts\u2019 diverse backgrounds brought a myriad of opinions and ideas that ensured quality reviews and sophisticated discourse. Kron Platz in the Dolomites, Italy provided beautiful but rough alpine terrain, and Giro D\u2019Italia stretches of road making it the ideal place for testing. The industry experts also held discussions to spark groundbreaking ideas, forecast products of the future, and question the implications of innovation.<\/p>\n<p>Criteria for winning included typical measures such as design, performance, quality, weight, ergonomics and innovation, along with more unconventional criteria such as Sustainability, Ethics, Vision, and Philosophy.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/woii7KyzXlo?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><em>\u00a0 \u00a0 \u00a0\u201cThe Design and Innovation Award is not only about challenging the status quo, but also about recognizing potential and shaping tomorrow\u2019s trends.\u201d <\/em><\/p>\n<p>Live to Play Sports is proud to distribute many of the 2016 innovators that rose above the rest to win this prestigious award.<\/p>\n<h4>LTP Sports Design and Innovation Award Winners:<\/h4>\n<h4><\/h4>\n<h2><a href=\"\/\/www.fulcrumwheels.com\/en\/wheels\/road-bike-wheels\/racing-quattro-carbon-db\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter wp-image-6907 size-large\" title=\"Fulcrum Racing Quattro Carbon Wheels\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Fulcrum-RacingQuattroCarbonDB-award-cg_04-1280x853-1024x682.jpg\" alt=\"Fulcrum-RacingQuattroCarbonDB-award-cg_04-1280x853\" width=\"584\" height=\"389\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Fulcrum-RacingQuattroCarbonDB-award-cg_04-1280x853-1024x682.jpg 1024w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Fulcrum-RacingQuattroCarbonDB-award-cg_04-1280x853-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Fulcrum-RacingQuattroCarbonDB-award-cg_04-1280x853-450x300.jpg 450w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Fulcrum-RacingQuattroCarbonDB-award-cg_04-1280x853.jpg 1280w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/h2>\n<h2>Fulcrum Quattro Carbon DB<\/h2>\n<p>\u201cFulcrum have expanded their vast line of road wheels with the new Quattro Carbon DBs, offering a disk brake-specific wheelset that brings extra width and versatility.\u201d<\/p>\n<p>\u201cThis would make an ideal wheelset for those looking to embrace the power of discs.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"\/\/lazersport.com\/news\/lifebeam-introduces-diy-heart-rate-tracking-kit-lazers-helmets-north-america-interbike-2015\" target=\"_blank\"><img loading=\"lazy\" class=\" wp-image-6909 size-large aligncenter\" title=\"Lazer Lifebeam Gear\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Lazer-Z1-LifeBEAM-Gear-Award-CB-1280x853-1024x682.jpg\" alt=\"Lazer-Z1-LifeBEAM-Gear-Award-CB-1280x853\" width=\"584\" height=\"389\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Lazer-Z1-LifeBEAM-Gear-Award-CB-1280x853-1024x682.jpg 1024w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Lazer-Z1-LifeBEAM-Gear-Award-CB-1280x853-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Lazer-Z1-LifeBEAM-Gear-Award-CB-1280x853-450x300.jpg 450w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Lazer-Z1-LifeBEAM-Gear-Award-CB-1280x853.jpg 1280w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/h2>\n<h2>Lazer Z1 &amp; LifeBEAM Gear<\/h2>\n<p>\u201cThe Lazer Z1 is a high performance helmet with a secret inside. At 190 g, the Z1 is the lightest helmet that Lazer have ever made, but it pulls no punches when it comes to protection and innovation. Hidden inside the lightweight shell is the new LifeBEAM technology, which records a wearer&#8217;s heart rate without a chest strap.\u201d<\/p>\n<p>\u201cNever forget your sensor again \u2013just ride.\u201d<br \/>\n<a href=\"\/\/www.ergon-bike.com\/us\/en\/product\/ba-3-evo-black\"><img loading=\"lazy\" class=\"aligncenter wp-image-6906 size-large\" title=\"Ergon BE3 Backpack\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Ergon-BE3-Backpack-CB-9599-1280x853-1024x682.jpg\" alt=\"Ergon-BE3-Backpack-CB-9599-1280x853 from Design and Innovation Awards\" width=\"584\" height=\"389\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Ergon-BE3-Backpack-CB-9599-1280x853-1024x682.jpg 1024w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Ergon-BE3-Backpack-CB-9599-1280x853-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Ergon-BE3-Backpack-CB-9599-1280x853-450x300.jpg 450w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Ergon-BE3-Backpack-CB-9599-1280x853.jpg 1280w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<h2>Ergon BE3 Enduro<\/h2>\n<p>\u201cThe high-quality finish and innovative two-part construction demonstrate Ergon\u2019s dedication to high-performance backpacks.\u201d<\/p>\n<p>\u201cWith more storage space than the BE1 and BE2, the BE3 is the perfect pack for those who want to carry a little more without sacrificing high speed enjoyment.\u201d<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"\/\/www.canecreek.com\/products\/suspension\/dbcoil-cs\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter wp-image-6904 size-full\" title=\"Cane Creek DB Coil Schock\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Coil-CS-Landing.jpg\" alt=\"DB-Coil-CS-Landing Cane Creek Coil Schock\" width=\"940\" height=\"528\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Coil-CS-Landing.jpg 940w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Coil-CS-Landing-300x169.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Coil-CS-Landing-500x281.jpg 500w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/a><\/p>\n<h2>Cane Creek DB Coil CS<\/h2>\n<p>\u201cThe Cane Creek DB Coil CS offers the incredible support and control of a coilover shock with the addition of a unique climb switch, which at the flick of a lever optimises the shock\u2019s damping for climbing.\u201d<br \/>\n\u201cThere is a small weight penalty over an air shock, but for those who love superior traction, heat resistance, and ultimate performance, the DB Coil CS is magnificent.\u201d<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/c_5_Fpx6W2A?start=53&#038;feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/151886632\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/151886632\">IXS XULT IN STORES NOW<\/a> from <a href=\"https:\/\/vimeo.com\/ixssports\">iXS Sports Division<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<h2>IXS XULT (Cross Over Fullface)<\/h2>\n<p>\u201cThe <a href=\"\/\/products.ixs-sportsdivision.com\/en\/general\/helmets\/xult-helm.html\" target=\"_blank\">iXS XULT<\/a> helmet is engineered from FRP (fibre reinforced polymer) rather than the more commonly used carbon fibre, offering a more environmentally friendly option. Meeting all the full face standards, the XULT offers more ventilation than most DH-orientated helmets, making it an excellent choice for enduro racing.\u201d<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/PErci39Wwms?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.crankbrothers.com\/product\/view\/474\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter wp-image-6905 size-large\" title=\"Crankbros Mallet E Pedals\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Crank-Brothers-Mallet-E-Award-CB-1280x853-1024x682.jpg\" alt=\"Crank-Brothers-Mallet-E-Award-CB-1280x853 Design and Innovation Awards' Photo\" width=\"584\" height=\"389\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Crank-Brothers-Mallet-E-Award-CB-1280x853-1024x682.jpg 1024w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Crank-Brothers-Mallet-E-Award-CB-1280x853-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Crank-Brothers-Mallet-E-Award-CB-1280x853-450x300.jpg 450w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Crank-Brothers-Mallet-E-Award-CB-1280x853.jpg 1280w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Crankbrothers Mallet E Pedal<\/h2>\n<p>\u201cThe Crankbrothers Mallet DH are legendary for their large platforms and class-leading support. The new Crankbrothers Mallet E pedals offer the same support and class-leading grip, but in a smaller, lighter package for trail and enduro riders.\u201d<\/p>\n<p>\u201cWith a simple mechanism, excellent mud shedding, and four-way clip-in, the Mallet E provides exceptional control and grip in the roughest terrain.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sram.com\/sram\/mountain\/products\/guide-ultimate\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter wp-image-6911 size-large\" title=\"Sram Guide Ultimate\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/SRAM-Guide-Ultimate-Award-CB-1280x853-1024x682.jpg\" alt=\"SRAM-Guide-Ultimate-Award-CB-1280x853 Design and Innovation Awards' photo\" width=\"584\" height=\"389\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/SRAM-Guide-Ultimate-Award-CB-1280x853-1024x682.jpg 1024w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/SRAM-Guide-Ultimate-Award-CB-1280x853-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/SRAM-Guide-Ultimate-Award-CB-1280x853-450x300.jpg 450w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/SRAM-Guide-Ultimate-Award-CB-1280x853.jpg 1280w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<h2>SRAM Guide Ultimate<\/h2>\n<p>\u201cThe new SRAM Guide Ultimates may look like the rest of the Guide range, but they have been heavily reworked.\u201d<\/p>\n<p>\u201cThe Guide Ultimates are the pinnacle of SRAM\u2019s braking technology.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sram.com\/sram\/mountain\/family\/gx\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter wp-image-6912 size-large\" title=\"Sram GX Drivetrain \" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Sram-GX-drivetrain-Award-CB-1280x853-1024x682.jpg\" alt=\"Sram-GX-drivetrain-Award-CB-1280x853 Design and Innovation Awards' Photo\" width=\"584\" height=\"389\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Sram-GX-drivetrain-Award-CB-1280x853-1024x682.jpg 1024w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Sram-GX-drivetrain-Award-CB-1280x853-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Sram-GX-drivetrain-Award-CB-1280x853-450x300.jpg 450w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/Sram-GX-drivetrain-Award-CB-1280x853.jpg 1280w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<h2>SRAM GX Groupset<\/h2>\n<p>\u201cThe SRAM GX groupset brings the same high-performance shifting and wide-range cassettes to a price point that make it affordable for the average rider. 1x drivetrains are simple, efficient, and the perfect solution for trail riding; for the rider looking for performance on a budget, the new SRAM GX is a revelation.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.sram.com\/rockshox\/family\/lyrik\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter wp-image-6910 size-large\" title=\"Rock Shock Lyrik\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/RockShox-Lyrik-RCT3-Award-CB-1280x853-1024x682.jpg\" alt=\"RockShox-Lyrik-RCT3-Award-CB-1280x853 Design and Innovation Award\" width=\"584\" height=\"389\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/RockShox-Lyrik-RCT3-Award-CB-1280x853-1024x682.jpg 1024w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/RockShox-Lyrik-RCT3-Award-CB-1280x853-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/RockShox-Lyrik-RCT3-Award-CB-1280x853-450x300.jpg 450w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2016\/01\/RockShox-Lyrik-RCT3-Award-CB-1280x853.jpg 1280w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/h2>\n<h2>RockShox Lyrik RCT3 170mm 27.5<\/h2>\n<p>\u201cThe Rockshox Lyrik RCT3 170 mm fork is the offspring of the formidable Pike and Boxxer forks. Offering a burly chassis and more travel options, this will become a firm favourite of vthose who ride or race hard in big terrain.\u201d<\/p>\n<p>\u201cFor those of you that ride so hard that the amazing Pike is not tough enough, here are two pieces of advice: the first is that you are crazy, and the second is that you need a Lyrik.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h4>For more information check out The Design and Innovation Awards\u2019 website or go to LiveToPlaySports.com to find a local dealer.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The Design and Innovation Awards push the envelope on product testing and enhance the cycling industry in the process. For 15 days, 40 experts from 10 different countries were brought together in Dolomities, Italy to rigorously analyze current road, mountain&#8230;..<\/p>\n","protected":false},"author":7,"featured_media":6907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/6901"}],"collection":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/comments?post=6901"}],"version-history":[{"count":25,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/6901\/revisions"}],"predecessor-version":[{"id":7075,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/6901\/revisions\/7075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/media\/6907"}],"wp:attachment":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/media?parent=6901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/categories?post=6901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/tags?post=6901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}