{"id":6169,"date":"2015-06-26T08:00:20","date_gmt":"2015-06-26T15:00:20","guid":{"rendered":"\/\/livetoplaysports.com\/news-press\/?p=6169"},"modified":"2015-06-26T10:01:17","modified_gmt":"2015-06-26T17:01:17","slug":"pinkbike-tours-maximas-hq","status":"publish","type":"post","link":"https:\/\/livetoplaysports.com\/news-press\/2015\/06\/pinkbike-tours-maximas-hq\/","title":{"rendered":"Pinkbike tours Maxima\u2019s SoCal HQ and production facility"},"content":{"rendered":"<div id=\"attachment_6170\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour1-800.jpg\"><img aria-describedby=\"caption-attachment-6170\" loading=\"lazy\" class=\"wp-image-6170 size-full\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour1-800.jpg\" alt=\"pinkbike-maxima-factory-tour1-800\" width=\"800\" height=\"534\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour1-800.jpg 800w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour1-800-300x200.jpg 300w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour1-800-449x300.jpg 449w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-6170\" class=\"wp-caption-text\">Photos from pinkbike.com<\/p><\/div>\n<p><a href=\"\/\/www.maximausa.com\/bike\/\" target=\"_blank\">Maxima Racing Oils<\/a> has a long heritage in the auto and motorsport industries, but they are a relatively new addition to front of house at your local bike shop.<\/p>\n<p>Based out of Southern California, Maxima formulates, blends, and bottles all of its products in house \u2013 an oddity in the high-performance oil world. Get a glimpse of that action, and learn a little about how your bike\u2019s lube is made, in pinkbike\u2019s recent factory tour and interview with company president.<\/p>\n<p>From pinkbike.com:<\/p>\n<blockquote><p>Danny Massie was a teenager when he started work at Maxima Racing Oils and by the time he had earned an MBA, he had worked his way from sweeping floors and bottling product, to formulating the secret concoctions that elevated Maxima&#8217;s products to must-have status among the world&#8217;s most successful motorsport racing teams. Few lads dream of careers in the boutique oil business though, including Massie, who had a job waiting for him in a top-five banking institution. Massie said that he already had purchased his blue suit, briefcase and Brooks Brothers Shoes when Maxima owner and founder Dick Lechien approached him with an offer to run the company. To say at that moment, Massie was torn between his loyalty for Maxima and his chosen career in the financial sector would have been a wild understatement. Danny chose Maxima and after the youthful president proved that he had what it took to oversee a healthy corporation, Massie put together a deal to buy the company. The rest, as it is so often said, is history\u2026<\/p><\/blockquote>\n<p>Keep reading on <a href=\"\/\/www.pinkbike.com\/news\/inside-maxima-racing-oils-factory-visit.html\" target=\"_blank\">pinkbike.com<\/a><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-6169 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/livetoplaysports.com\/news-press\/2015\/06\/pinkbike-tours-maximas-hq\/pinkbike-maxima-factory-tour4-800\/'><img width=\"150\" height=\"150\" src=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour4-800-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/livetoplaysports.com\/news-press\/2015\/06\/pinkbike-tours-maximas-hq\/pinkbike-maxima-factory-tour3-800\/'><img width=\"150\" height=\"150\" src=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour3-800-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/livetoplaysports.com\/news-press\/2015\/06\/pinkbike-tours-maximas-hq\/pinkbike-maxima-factory-tour2-800\/'><img width=\"150\" height=\"150\" src=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/06\/pinkbike-maxima-factory-tour2-800-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Find Maxima&#8217;s bike-specific high performance oils and lubes at your local <a href=\"\/\/www.livetoplaysports.com\/en\/find-a-dealer\/\">Live to Play Sports dealer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maxima Racing Oils has a long heritage in the auto and motorsport industries, but they are a relatively new addition to front of house at your local bike shop. Based out of Southern California, Maxima formulates, blends, and bottles all&#8230;..<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[249],"_links":{"self":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/6169"}],"collection":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/comments?post=6169"}],"version-history":[{"count":4,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/6169\/revisions"}],"predecessor-version":[{"id":6182,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/6169\/revisions\/6182"}],"wp:attachment":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/media?parent=6169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/categories?post=6169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/tags?post=6169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}