{"id":5422,"date":"2015-06-11T08:00:04","date_gmt":"2015-06-11T15:00:04","guid":{"rendered":"\/\/livetoplaysports.com\/news-press\/?p=5422"},"modified":"2015-06-26T10:00:18","modified_gmt":"2015-06-26T17:00:18","slug":"danny-macaskill-becomes-endura-brand-ambassador","status":"publish","type":"post","link":"https:\/\/livetoplaysports.com\/news-press\/2015\/06\/danny-macaskill-becomes-endura-brand-ambassador\/","title":{"rendered":"Danny MacAskill becomes Endura brand ambassador"},"content":{"rendered":"

\"Danny<\/a><\/p>\n

Endura<\/a> is thrilled to announce that as of today the Scottish company is the official performance apparel sponsor for Danny MacAskill\u2019s mountain biking projects. The Scottish street trials pro and YouTube sensation now acts as an Endura Brand Ambassador riding Endura MTB products and he will be part of Endura\u2019s testing pool, supplying invaluable product feedback.<\/p>\n

Danny MacAskill became famous through his street trials video \u201cInspired Bicycles<\/a>\u201d, filmed by Dave Sowerby, receiving several hundred thousand views overnight on YouTube back in 2009 and quickly becoming the first cycle video on the online channel to rack up over a million views. His latest video hit, \u201cThe Ridge<\/a>\u201d, showcases the breath-taking scenery of the Isle of Skye with Danny riding blood-curdling lines along the Cuillin ridges. It has already achieved over 34 million views on YouTube and a BBC documentary on “the making of” was shown on TV.<\/p>\n

The cycle-clothing brand and the street trials star have got a lot in common, sharing a proud Scottish heritage, strong mountain biking roots and a constant but unassuming desire to improve, ensuring the deal is set to be a perfect match.<\/p>\n

Learn more on the Endura blog here<\/a>, and find Endura’s riding gear and accessories at your local independent bike shop with our Dealer Finder.
\n