{"id":5355,"date":"2015-05-27T08:00:06","date_gmt":"2015-05-27T15:00:06","guid":{"rendered":"\/\/livetoplaysports.com\/news-press\/?p=5355"},"modified":"2015-06-11T16:13:27","modified_gmt":"2015-06-11T23:13:27","slug":"league-of-american-bicyclists-offers-seven-strategies-to-welcome-female-customers","status":"publish","type":"post","link":"https:\/\/livetoplaysports.com\/news-press\/2015\/05\/league-of-american-bicyclists-offers-seven-strategies-to-welcome-female-customers\/","title":{"rendered":"League of American Bicyclists offers seven strategies to welcome female customers"},"content":{"rendered":"<p><a href=\"\/\/www.bikeleague.org\/content\/report-bike-shops-everyone\"><img loading=\"lazy\" class=\"alignright wp-image-5356 size-medium\" src=\"\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/05\/bike-league-womens-cover-small-230x300.png\" alt=\"bike-league-womens-cover-small\" width=\"230\" height=\"300\" srcset=\"https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/05\/bike-league-womens-cover-small-230x300.png 230w, https:\/\/livetoplaysports.com\/news-press\/wp-content\/uploads\/2015\/05\/bike-league-womens-cover-small.png 760w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/a>The League of American Bicyclists has released a report \u201cBike Shops for Everyone,\u201d making recommendations on how bike shops can better appeal to, and welcome female customers.<\/p>\n<p>The in-depth report included retailer surveys, interviews, and case studies from other industries and brands, including Lululemon and Harley-Davidson.<\/p>\n<p>Despite definite challenges to the retail environment &#8211; including a 35% decline in the number of IBDs in the U.S. between 2000-2013 &#8211; the report says there is much optimism.<\/p>\n<p>\u201cMany new riders are learning the benefits of bicycling and shop owners are well positioned to take advantage of evolving cultural and political opinions about bicycling across the nation.\u201d<\/p>\n<p>In summary, the League offers seven strategies to attract and retain female customers:<\/p>\n<ol>\n<li>Commit to growing the sport of cycling by sponsoring women\u2019s racing teams and events<\/li>\n<li>Challenge assumptions about women and cycling (don\u2019t conflate women with beginners)<\/li>\n<li>Hire more women<\/li>\n<li>Welcome newcomers with open arms<\/li>\n<li>Host women-only instructional clinics<\/li>\n<li>Design a clean, aesthetically pleasing shop<\/li>\n<li>Incorporate data collection on customer demographics into your point of sale process<\/li>\n<\/ol>\n<p>Learn more at bikeleague.org and find the <a href=\"\/\/www.bikeleague.org\/content\/report-bike-shops-everyone\" target=\"_blank\">report here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The League of American Bicyclists has released a report \u201cBike Shops for Everyone,\u201d making recommendations on how bike shops can better appeal to, and welcome female customers. The in-depth report included retailer surveys, interviews, and case studies from other industries&#8230;..<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[746,745,732,644],"_links":{"self":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/5355"}],"collection":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/comments?post=5355"}],"version-history":[{"count":4,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/5355\/revisions"}],"predecessor-version":[{"id":5948,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/5355\/revisions\/5948"}],"wp:attachment":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/media?parent=5355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/categories?post=5355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/tags?post=5355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}