{"id":4994,"date":"2015-01-16T08:00:07","date_gmt":"2015-01-16T16:00:07","guid":{"rendered":"\/\/livetoplaysports.com\/news-press\/?p=4994"},"modified":"2015-06-11T16:12:41","modified_gmt":"2015-06-11T23:12:41","slug":"put-your-about-us-page-to-work","status":"publish","type":"post","link":"https:\/\/livetoplaysports.com\/news-press\/2015\/01\/put-your-about-us-page-to-work\/","title":{"rendered":"Dealers: Put your “about us” page to work"},"content":{"rendered":"

\"smartetailing_WH\"<\/a><\/strong>Guest blog by SmartEtailing<\/a><\/em><\/p>\n

When it comes to your website\u2019s About page, there are four letters you need to remember: TLDR. That stands for \u201cToo long, didn\u2019t read.\u201d About pages tend to be too long, too boring, or not present at all. If you are guilty of any of those three, it\u2019s time to make your About page work for you with a short, succinct summation of who you are and why you matter. Think carefully about why a customer might click on the About page of your website, and try to answer those questions as quickly and clearly\u00a0as possible.<\/p>\n

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What does your \u201cAbout Us\u201d page really say about your store?<\/p><\/div>\n

Here are five easy ways to make your About page awesome:<\/p>\n

Keep it short and focused<\/strong><\/p>\n

Remember those four letters? TLDR? Your customers are looking for key information, not your life story. Be sure to tell them who you are (yes, use your name!), where you are, why you are, and what you are, but be selective about the information you share. How many years you\u2019ve been wrenching? Important info. Your favorite color? Not so much. A one-sentence heading that says what your shop stands for (\u201cSure, we take care of your bike, but we\u2019re more interested in taking care of you.\u201d) is a clear and concise way to lead off your page. If you\u2019ve got customer testimonials, this is a great place to put them; if you are involved in the community or hold some sort of yearly event, boast about it here!<\/p>\n

Learn what SEO is, and use it<\/strong><\/p>\n

You\u2019ve probably heard those letters before, but now it\u2019s time to learn what they mean and why they\u2019re important, and not just on your About page. SEO (Search Engine Optimization) can be complex, but you can start small by using keywords that search engines use to find your site. If your shop is in Austin, Texas, for example, be sure to mention that on your about page, along with your shop\u2019s name. You don\u2019t have to write it a hundred times on a single page, but mentioning it more than once helps. Make sure all your images have Alt tags as well, since search engines cannot search images. They can read Alt tags, though, so don\u2019t miss out on an opportunity to be found online.<\/p>\n

Showcase your shop\u2014and you!<\/strong><\/p>\n

What do your customers want to see when they\u00a0visit an About page? Most people will say they want to see people\u2019s faces. That\u2019s you, and that\u2019s your employees! Head shots are a great place to start; photos of you and your employees riding bikes is even better. A photo of the inside of your shop also shows your customers it\u2019s a real place that\u2019s comfortable, interesting, and welcoming. Your customers want to know who you are, so tell them! There\u2019s no need to be secretive, so show them who they\u2019ll meet when they come in to visit.<\/p>\n

Don\u2019t forget the call to action<\/strong><\/p>\n

Your About page should be more than just a rambling paragraph about where you grew up and why you ride bikes. It should be focused on giving your customers a sense of why you do what you do. Most importantly, your About page should have a call to action. For example, you might want to link to your blog if you have one (Find out what we\u2019re up to today!), link to a sale product (I love this product, and you might too), or even link to a community project or organization you work with (We do a bike delivery to this children\u2019s organization every year; check them out!). Use your About page as an opportunity to get your customers clicking on the other important stuff on your site.<\/p>\n

It\u2019s about you\u2014but it\u2019s actually about them<\/strong><\/p>\n

Sure, the title of the page is About US, but it\u2019s really not about you at all. It\u2019s about anticipating what information your customers want and need, so write it for them! Do you think your customers care what your favorite donut flavor\u00a0is? No? Then leave that information off your page! Do they want to know that your mechanics are trained by a certain organization, or that you do community service, or that you cater to the entire family? Yes! Tell them! Give them information that will entice them not only to shop with you, but to support you as a fun, cool place to hang out. Most importantly, make them view you as a resource rather than just another web page.<\/p>\n

Read more on the SmartEtailing\u00a0blog<\/a>, and get updates directly in your inbox when you sign up for their newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Guest blog by SmartEtailing When it comes to your website\u2019s About page, there are four letters you need to remember: TLDR. That stands for \u201cToo long, didn\u2019t read.\u201d About pages tend to be too long, too boring, or not present…..<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[279],"tags":[706],"_links":{"self":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/4994"}],"collection":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/comments?post=4994"}],"version-history":[{"count":11,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/4994\/revisions"}],"predecessor-version":[{"id":5872,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/4994\/revisions\/5872"}],"wp:attachment":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/media?parent=4994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/categories?post=4994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/tags?post=4994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}