{"id":4776,"date":"2014-10-22T08:00:46","date_gmt":"2014-10-22T15:00:46","guid":{"rendered":"\/\/livetoplaysports.com\/news-press\/?p=4776"},"modified":"2015-06-11T16:12:17","modified_gmt":"2015-06-11T23:12:17","slug":"from-the-editor-is-your-shop-social","status":"publish","type":"post","link":"https:\/\/livetoplaysports.com\/news-press\/2014\/10\/from-the-editor-is-your-shop-social\/","title":{"rendered":"From the editor: Is your shop social?"},"content":{"rendered":"

As an independent bicycle dealer, you\u2019re the hub of your cycling community (forgive the pun).\u00a0 That can include sponsoring local teams and events, group rides, or simply being a local meeting place and hangout for customers to talk shop and learn about the latest and greatest in bicycle gear.<\/p>\n

Customers are drawn to their IBD\u00a0for best in class customer service and product knowledge, and increasingly, they are also looking to find that same experience on the web via social media.<\/p>\n

While it can be time consuming to harness your shop \u2013 and staff\u00a0members\u2019 \u2013 status as influencers, social platforms such as Facebook and Twitter can help to market your business and grow your customer base.<\/p>\n

LTP is taking some of the heavy lifting off your shop\u2019s plate: follow our Facebook<\/a> <\/strong>and Twitter<\/a><\/strong> accounts to get access to timely and exciting content about our 100+ distributed brands.\u00a0 It doesn\u2019t get any easier to find relevant, shareable content for your customers!<\/p>\n

Want to learn more?<\/em> Check out Ontario’s Social Media for Small Business toolkit<\/a>,\u00a0and learn about why you should be strategic\u00a0your social media efforts on Forbes<\/a> online.<\/p>\n

– –<\/p>\n

\"rachael-bio-crop\"<\/a>Rachael Raven is the Web Content Coordinator for Live to Play Sports and editor of livetoplaysports.com. Read\u00a0her blog<\/a>\u00a0for observations\u00a0about the cycling world, including happenings around LTP\u2019s Port Coquitlam office!\u00a0More about Rachael here<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

As an independent bicycle dealer, you\u2019re the hub of your cycling community (forgive the pun).\u00a0 That can include sponsoring local teams and events, group rides, or simply being a local meeting place and hangout for customers to talk shop and…..<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[279],"tags":[673,633,677,674,676,675],"_links":{"self":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/4776"}],"collection":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/comments?post=4776"}],"version-history":[{"count":3,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/4776\/revisions"}],"predecessor-version":[{"id":5826,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/posts\/4776\/revisions\/5826"}],"wp:attachment":[{"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/media?parent=4776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/categories?post=4776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livetoplaysports.com\/news-press\/wp-json\/wp\/v2\/tags?post=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}